Before we started our work on Spaces, the premium coworking offering from Regus, it was important for us to understand the ethos of the environment they were planning to maintain.
The Amsterdam-based brand is known worldwide to set up offices with their customised Scandinavian palette and format.Thus Spaces works like a blank canvas for designers like us to swoop in and put our own spin. This is why you get to see us play with graphic design on the walls with Indian motifs like a Kathakali dancer and shots of spices and pottery.
Along with the aesthetics, they’ve also used graphic design to engrave their key philosophies on their walls. Here are my five favourite that I’ve been incorporating into my work life as well.
- Making old models obsolete to make room for the new
I like how brands like Regus are changing preconceived notions about coworking environments. There has been a shift in companies thinking of them as a bootstrapping measure to a wholesome, even prestigious think-tank where people can interact across teams. Coworking spaces are slowly replacing traditional offices and evolving into co-creating spaces.
- Multiplying capability through collaboration
Here is the aspect where coworking spaces shine among others – the ability to include a diverse set of teams, operating on the same floor. With the frequency of interactions increasing, they are serendipity magnets. Spaces, especially, is not confined to any one kind of company. This diversity makes it immensely fertile for potential collaborations.
- Stay within your unique ability by combining it with others’ unique ability
This edict of expanding one’s circle is a logical consequence of the previous one. Everyone has a unique capability – an activity that gives them joy and one that they excel at. At the same time, what might seem like a chore for you, might be a source of joy for someone else. Finding people like this to partner with is key to the success of any organisation. Ecosystems like Spaces increase these chances.
- Take inspiration from others to create your own rhythm
Each company’s work ethic is a culmination of techniques and tenets inspired by other business models. Spaces has one that’s driven by passion, conviction, logic and reality. It’s a plan I can see come a full circle. I also learnt that making this same business model as flexible as possible helps you tweak it in the future, if need be.
Their ability to empower us as vendor partners was also a spur for us to increase our ownership of the project.
- Make passion the prime driver
When you make passion the prime driver, every decision you make becomes in-line with your overarching goal. This is why, Spaces India’s interiors are at par with their global branches, in terms of fit, finish and quality of services. Passion is what makes you excel, not the square feet you occupy. And that’s the final writing on the wall.